We have a much larger strategic goal, and $PUFI and TAKEOVERS are part of it and just the beginning. There is a lot more coming for $PUFI and for TAKEOVERS, while we are simultaneously developing another project of the Roldfire Web3 division, where the whole TAKEOVERS will be integrated when the time comes.

It all will be just a cog in a machine of something even much larger, which is already under development by Roldfire Capital.

We are taking just 10% of the pure profits that $PUFI will be making, but we see it as a strategic acquisition of holders and attention that will be a good foundation for the next phase, while $PUFI and its holders will remain an important part of our ecosystem.

At this moment, we can't say more, as in a broader retrospective we are trying to front-run what Roldfire analysts identified as the next global trend, and we expect it will start to be visible in Q1 2026.

There is a hedge fund under the management of Roldfire. It will become also included later. You really can't even imagine what is coming later.

By making profit for the investors in $PUFI, we will organically empower the TAKEOVERS and Roldfire brands, and it will be our asset more important than just taking now more than only 10% of the profits that $PUFI will be making.

This was already answered in the TAKEOVERS FAQ section, but we will repeat here.

We don’t raise because we need it. We raise because it is strategically optimal.

In fact, Roldfire’s Web3 division is already working on other active projects that are fully self-funded and not open to the public or retail investors.

TAKEOVERS, however, was specifically selected to include a public-facing component, not because it requires outside funds, but because of its unique potential to attract early attention, build a real community, and establish a base of aligned supporters, all while, at the same time, TAKEOVERS gives real value (and likely a lot of profits) to those who believe in the project. It is a win-win.


Key reason:

But beyond capital efficiency, there is another key reason: this fundraise is part of a bigger plan to attract early retail attention to the Roldfire Web3 division. We want to build a real community, followers and audience, from the ground up, and give retail participants the opportunity to grow with us from Day 1.

$PUFI itself doesn't need attention. But it will naturally attract it once it starts generating returns for its holders, which will strengthen our entire structure — the Web3 division and the Roldfire brand as a whole.

This approach is not only aligned with TAKEOVERS’s own model, which is designed for insider-level retail access, but also with Roldfire’s long-term vision: to develop a self-sustaining ecosystem where the community plays an active role in spreading awareness, building momentum, and minimizing future marketing costs.

We have seen over and over again that real communities, when built early, authentically, and transparently, create long-term value that no paid marketing campaign can match. That is the play here.

So yes, Roldfire could easily fund this entirely in-house, and it will actually do so if the fundraise doesn't reach the hard cap. But this isn’t about money — it’s about execution, positioning, and building a base of aligned early supporters who will grow with us.

This fundraise, which will be used to generate profits for the fundraisers (we take only a small portion of pure profits), is part of a larger strategic goal: to bring early retail participants into the Roldfire Web3 ecosystem and build momentum from the ground up. A strong, organic community will drastically reduce future marketing costs, and community-driven energy always outperforms paid attention in the long run.

We believe this is the smartest way to do it.

Yes.
Even if $PUFI and the whole TAKEOVERS fail, which we definitely do not expect, Roldfire has given a legally binding guarantee that all redeems will be fulfilled, and through the $PUFIOPUT100 and $PUFIOPUT80 options we are legally obligated to pay the strike price even if the $PUFI price falls much below (which we don't expect). This way, Roldfire’s funds should be considered as our skin in the game.

On top of that, we have invested so much effort, time, and our own money into this whole project already (you don't see the whole project yet), and that is our "skin in the game."

Moreover, those 2,000 $PUFI tokens (2% of total supply) that the project keeps (98% of total supply goes into the fundraise) are paid by us, therefore the starting redeem rate is $1.00 instead of $0.98, although the fundraise hard cap is $98,000. The starting NAV of the $PUFI project is $100,000, and we have already invested a lot of money into the things we are developing simultaneously behind the scenes.

We understand we could be running this project as a closed company project and keeping the whole profit, but that is not the point here, as in that case we would not be getting something else.

If our stealth insider-style launch earns a net $20k profit, and we get $2k instead of all $20k of net profit we made, it means we paid $18k from just one launch to the fundraisers, from whom we collected only $98k in total, and that was a one-time fundraising (if the hard cap is reached).

But we look at it differently!

With that $18k net profit, we increased the starting NAV and guaranteed redeem rate by 18% with just one launch, and the redeem rate doesn’t drop, and there is no drop in the coin’s price on the market because we created a model where holders who sell cannot crash the redeem rate with their sales.

The fact that our NAV grew 18% with just one stealth launch, and the redeem rate also increased by 18% with just one launch, and that our launches are easily repeatable, will organically motivate holders to shill $PUFI, because it is in their own interest to convince others how good this token and model are and to make them want to enter the project, which they can only do through the secondary market because there is no more opportunity to buy $PUFI from the treasury — all tokens are in the holders’ hands — and redeemed tokens can only be bought using $PUFIOCALL options, which new entrants do not have and must buy on the secondary market (an additional benefit for holders).

They can only buy a limited amount of $PUFI tokens that are redeemed into the treasury, and the total $PUFI supply is already very small (only 100 000 token in total, strategically planned this way), and we will also stimulate holders to stake $PUFI rather than redeem because there will be valuable rewards, while we will constantly strive to make the $PUFI redeem rate rise as there is a lot of room for growth given the low initial price and market cap.

So existing holders will have an interest to organically and voluntarily shill $PUFI because this will bring new investors who will have to buy on the secondary market, significantly driving up the price there (another benefit for holders).

Thus, with that $18k of profit that we gave back to the holders (by raising the NAV and redeem rate), we actually "paid" the holders to organically shill $PUFI.

And that kind of shilling is much higher quality than paying a big caller for a one-time shoutout — and good callers often charge over $10k per call — and even then it's a one-time effect. Repeated shilling of the same token from the same caller doesn’t have the same impact because momentum fades.

In this way, we are indirectly paying our holders to shill $PUFI organically, which also boosts the entire TAKEOVERS project and the Roldfire brand in general — and by our calculations, it is cheaper and more effective than paying for traditional marketing.

That’s the answer to why we are taking only 10% of pure profits while we could be doing all this just for ourselves and not sharing any profits with $PUFI holders.

As you might have noticed, everything we do, we do STRATEGICALLY since we were acquired by Roldfire Capital.

Btw, there are some non-public projects of Roldfire Web3 division, and you can't know if we are already doing the same under some of those other in-house closed projects. In this market, there is room for multiple stealth launches of insider-coins.

Moreover, if you read our Investment Strategy and profit flow breakdown carefully, you noticed there is another 10% that goes into a mystery token. Since you are reading this text wall, you deserve to get another alpha here in the middle of the text wall:
This mystery token benefits our other project, but you are also profiting.

So we have multiple benefits by taking only 10% of pure profits that the $PUFI project is making, and it is a WIN-WIN.